Golden Apricot unveils main poster

The Golden Apricot Yerevan International Film Festival has unveiled the official visual identity for its 23rd edition.

“Poetry is not merely rhythm and rhyme. Poetry is a way of feeling and giving meaning to the world. Our invitation is not only to observe art but to live within it, to remain sensitive, curious and open to the world and to become part of cinema’s poetic landscape,” organizers said on Friday.

“Our call to you is to approach cinema not as something to be explained, but as something to be discovered," they added.

The festival’s main poster was designed by acclaimed artist and designer Igor Gurovich.

The festival runs from July 12 to 19.