Vivacell rebranding not currently planned

Cell phone operator “Vivacell” is currently not planning rebranding. This was revealed to a panorama.am journalist by Leonid Melamed, president of MTC. According to him, the organization operates everywhere under the “MTC” brand name, but that this doesn’t mean this holds for Armenia. “We will discuss this with our managers, taking into consideration the future of the program, and if deemed necessary we will give a new brand name,” he said, adding that this year rebranding will not take place. The discussions will continue until the beginning of the second trimester of next year. The organization’s leader said this question will be answered around the middle of 2008.

Speaking about possible discounts, Melamed said that MTC doesn’t plan on changes in the current plan. “By the end of the year, our influence on the service’s discounts will be very little,” he pointed out. Speaking about the competition between MTC and “Vimpel Kom,” Melamed said such competition in the Armenian market was unavoidable. “Who gains from this is none other than the customer,” he said.