Crisis contributed development of e-publicity

The economic crisis contributed to the improvement of alternative advertising not only in Armenia but all over the world. In the aftermath of the crisis advertising budgets were cut and it was a demand to find another targets. Currently internet publicity is getting rapidly developed, both in Armenia and abroad. “If companies used to dispose only 5% of their advertising budget to internet publicity currently that figure has increased,” Haykuhi Taksildaryan the director of SP marketing company told Panorama.am. According to her many companies have even rejected other types of advertising and prefer e-publicity.