Walt Disney bans junk food ads on TV

There won't be any more candy, sugar cereal or fast food on TV with the morning cartoons, Bloomberg Business Week said.
The Walt Disney Co. Tuesday became the first major media company to ban ads for junk food on its television channels, radio stations and websites, hoping to stop kids from eating badly by taking the temptation away.

First Lady Michelle Obama called it a "game changer" that is sure to send a message to the rest of the children's entertainment industry.

Disney's rules -- which won't take effect until 2015 -- follow a controversial proposal in New York to take supersized drinks over 16 ounces out of convenience stores, movie theaters and restaurants, removing choices to try and influence behavior.