Most recognizable brand in Armenian banking market revealed

VTB Bank is the most recognizable brand in Armenia’s banking market, according to a survey conducted in the first half of 2015 by IPM Research - Institute for Polling and Marketing.

1,200 citizens of various age groups were surveyed in the capital of Yerevan and four big cities of Armenia – Vanadzor, Gyumri, Armavir and Dilijan in July-August 2015. The method of random sampling was used during the survey.

The survey showed that VTB Bank Armenia remains in a leading position among the banks operating in Armenia and ranks first by Top of Mind index – 19.3%.